Compliance delays are rarely tracked as a metric.
They show up as longer sales cycles. Lost momentum. Deals that never close.
Industry data suggests that nearly 30 percent of deals subject to security review are lost when certification is missing or unclear.
For SaaS companies with growing pipeline, this adds up quickly.
The cost is not just lost revenue. It is wasted sales effort. Distracted engineers. Burned trust with buyers.
When companies quantify this impact, they realize compliance is not a cost center. It is a revenue lever.
Reducing delays by weeks can unlock deals that would otherwise be lost.
The companies that win treat compliance as part of go-to-market strategy, not an afterthought.
